In a tough and competitive fundraising environment, it’s a constant challenge to remain visible and relevant to your audiences across all channels and to increase - or even maintain - your income so that your organisation can flourish.

To build income you need supporters.

To build support you need consistent visibility that resonates with your audiences so they understand the importance of your cause to make change.

And to build visibility, you need your brand, creative assets and messaging to work as hard and consistently for you as they possibly can, aligned to your strategic goals.

That’s why we created our unique seed/grow/harvest cycle - an iterative, sustainable process to fully integrate brand and creative so you stand out boldly and consistently across all channels, every time.

The seed/grow/harvest cycle

Integrating your brand, creative assets and messaging so they work hard for you

How the seed/grow/harvest cycle works for you

Green leaf shape with a white trowel digging into earth

The process starts here.

First, we’ll listen, so we really understand the strategic goals for your organisation and brand.

Then we’ll dig deep into:

  • Your current visual branding

  • Brand messaging

  • Recent campaigns

  • Creative assets

to identify where they’re serving you well and where there’s room for further integration with your strategic goals.

We’ll make recommendations based on our findings, and agree next steps.

Dig down

Assess current brand & creative

Green leaf shape with a pattern of seeds inside

We’ll work in partnership with you to identify where we can help to develop knowledge and good practice, preparing the ground for high performing brand and creative integration to flourish.

We’ll collaborate with your brand and creative team to align knowledge of:

  • Strategic goals

  • Your target audiences

  • Your sector landscape

  • What your competitors are doing

  • Brand and creative integration workflows

We’ll then be ready to move on to the next stage together.

Seed

Embed understanding and knowledge

Orange flame shape with a seed inside growing shoots out of the top of the shape

We’ll work with you to develop aligned, consistent, highly visible creative assets and campaigns that engage your audiences across all channels. After the digging and seeding work, this is where your brand fully integrates with your new creative and starts to bloom.

Areas of focus may be:

  • Insights: brand metrics, campaign performance, audience

  • Effective briefing

  • Creative ideation

  • Upskilling

  • Timing creative delivery realistically

  • Production and review workflows

Once the assets are live, we move on to the next stage.

Grow

Excellent, integrated creative to inspire action

Green leaf shape with fully grown shoots at the top, grown from a seed inside

We’ll collaborate with your team to set up a sustainable workflow to:

  • Evaluate performance of campaigns and other assets

  • Celebrate successes

  • Identify areas to improve Maintaining best practice

  • Regular audits

The new insights and knowledge gained feeds into the next iteration of the seed/grow/harvest cycle.

Harvest

Evaluate, celebrate, iterate, integrate

Green leaf shape with a white floral design made up of a symmetric cluster of petals.

We’ll make sure we leave you with the processes, tools and knowledge to keep you moving effectively through the seed/grow/harvest cycle.

So that you sustain the successful integration of your brand and creative in the way that work best for you.

Flourish

Keep nourishing to sustain success

Not sure how to start? We also offer a special Field Study day package - our brand and creative expertise dedicated to you for a day, to assess how hard your brand and creative assets are working for you

Field Study day

We’d love to hear from you if you’d like an exploratory chat or have any questions.

Get in touch